Basking in the glory of an achievement? Steer clear of your favorite treats. Pride in accomplishments can make us indulge unhealthfully.
What’s the quickest way to sabotage your healthy eating efforts? Putting yourself in temptation’s way after a job well done. Whether you just landed a promotion or aced a final exam, being proud of an accomplishment can make you splurge on not-so-good-for-you goodies. The reason, according to a study published in the Journal of Consumer Research: Pride over success makes us want to reward ourselves. And, unfortunately for our cholesterol levels, most of us would rather choose a sundae over a fruit salad for our celebration prize. There’s nothing wrong with treating yourself to something special after an accomplishment. But instead of choosing cookies or cake, celebrate with a manicure, a movie or an hour at the driving range with family or friends.